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Emmanuel Mogaji
Emmanuel Mogaji
Associate Professor in Marketing, Keele University
Verified email at keele.ac.uk - Homepage
Title
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Cited by
Year
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...
International Journal of Information Management 57, 101994, 2021
18122021
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...
International Journal of Information Management 71, 102642, 2023
13292023
Impact of COVID-19 on transportation in Lagos, Nigeria
E Mogaji
Transportation research interdisciplinary perspectives 6, 100154, 2020
3192020
The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
E Mogaji, TO Soetan, TA Kieu
Australasian Marketing Journal 29 (3), 235-242, 2020
2372020
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ...
Journal of Computer Information Systems 63 (3), 735-765, 2023
1812023
Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot
A Abdulquadri, E Mogaji, TA Kieu, NP Nguyen
Journal of Enterprising Communities: People and Places in the Global Economy …, 2021
1702021
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap
Asia Pacific journal of marketing and logistics 30 (5), 1222-1238, 2018
1532018
Emerging-market consumers’ interactions with banking chatbots
E Mogaji, J Balakrishnan, AC Nwoba, NP Nguyen
Telematics and Informatics 65, 101711, 2021
1362021
Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19)
E Mogaji
Research Agenda Working Papers 2020 (5), 57-63, 2020
1132020
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
E Mogaji, NP Nguyen
International Journal of Bank Marketing 40 (6), 1272-1298, 2022
1082022
Marketing mix in a heterogenous higher education market: A case of Africa
E Ndofirepi, T Farinloye, E Mogaji
Routledge, 2020
742020
Making the brand appealing: advertising strategies and consumers' attitude towards UK retail bank brands
E Mogaji, A Danbury
Journal of Product & Brand Management 26 (6), 531-544, 2017
732017
Qualitatively exploring the effect of change in the residential environment on travel behaviour
T Farinloye, E Mogaji, S Aririguzoh, TA Kieu
Travel behaviour and society 17, 26-35, 2019
712019
Insight into consumer experience on UK train transportation services
E Mogaji, I Erkan
Travel Behaviour and Society 14, 21-33, 2019
712019
Financial services experience and consumption in Nigeria
TO Soetan, E Mogaji, NP Nguyen
Journal of Services Marketing 35 (7), 947-961, 2021
702021
Marketing bank services to financially vulnerable customers: evidence from an emerging economy
E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan
International Journal of Bank Marketing 39 (3), 402-428, 2021
672021
Using AI to personalise emotionally appealing advertisement
E Mogaji, S Olaleye, D Ukpabi
Digital and social media marketing: Emerging applications and theoretical …, 2020
622020
Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations
E Mogaji, I Adekunle, S Aririguzoh, A Oginni
Transport Policy 116, 304-314, 2022
612022
Thematic analysis of marketing messages in UK universities’ prospectuses
E Mogaji, H Yoon
International Journal of Educational Management 33 (7), 1561-1581, 2019
612019
Do digital technologies influence the relationship between the COVID-19 crisis and SMEs’ resilience in developing countries?
A Khalil, MEA Abdelli, E Mogaji
Journal of Open Innovation: Technology, Market, and Complexity 8 (2), 100, 2022
602022
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