| Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ... Journal of Computer Information Systems 63 (3), 735-765, 2023 | 191 | 2023 |
| Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach A Sharma, YK Dwivedi, V Arya, MQ Siddiqui Computers in Human Behavior 124, 106919, 2021 | 181 | 2021 |
| The potential of generative artificial intelligence across disciplines: Perspectives and future directions KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ... Journal of Computer Information Systems, 1-32, 2023 | 68 | 2023 |
| Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model A Sharma, R Dwivedi, MM Mariani, T Islam Technological Forecasting and Social Change 180, 121731, 2022 | 65 | 2022 |
| Going green supply chain management during covid-19, assessing the best supplier selection criteria: a triple bottom line (tbl) approach M Khokhar, S Zia, T Islam, A Sharma, W Iqbal, M Irshad Problemy Ekorozwoju 17 (1), 36-51, 2022 | 61 | 2022 |
| A multi-analytic approach to predict social media marketing influence on consumer purchase intention A Sharma, A Fadahunsi, H Abbas, VK Pathak Journal of Indian Business Research 14 (2), 125-149, 2022 | 59 | 2022 |
| Converging concepts of sustainability and supply chain networks: a systematic literature review approach Y Hou, M Khokhar, A Sharma, JB Sarkar, MA Hossain Environmental Science and Pollution Research 30 (16), 46120-46130, 2023 | 39 | 2023 |
| Assessing the best supplier selection criteria in supply chain management during the COVID-19 pandemic Y Hou, M Khokhar, S Zia, A Sharma Frontiers in Psychology 12, 804954, 2022 | 35 | 2022 |
| Role of social commerce constructs and social presence as moderator on consumers' buying intentions during COVID-19 RM Rashid, AH Pitafi, MA Qureshi, A Sharma Frontiers in Psychology 13, 772028, 2022 | 34 | 2022 |
| An exploration of social media marketing features and brand loyalty in the fast-food industry. AM Hanaysha, J R, Sharma, A and Momani Journal of Content, Community & Communication 14 (2), 81-92, 2021 | 33 | 2021 |
| A model for green-resilient supplier selection: fuzzy best–worst multi-criteria decision-making method and its applications Z Hailiang, M Khokhar, T Islam, A Sharma Environmental Science and Pollution Research 30 (18), 54035-54058, 2023 | 27 | 2023 |
| Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world V Arya, R Sambyal, A Sharma, YK Dwivedi Journal of Consumer Behaviour, 2023 | 25 | 2023 |
| Quality dimensions of augmented reality-based mobile apps for smart-tourism and its impact on customer satisfaction & reuse intention K Anand, V Arya, S Suresh, A Sharma Tourism Planning & Development 20 (2), 236-259, 2023 | 19 | 2023 |
| Modelling the inhibitors of cold supply chain using fuzzy interpretive structural modeling and fuzzy MICMAC analysis A Sharma, H Abbas, MQ Siddiqui Plos One 16 (4), e0249046, 2021 | 19 | 2021 |
| Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector T Islam, M Khan, A Ghaffar, Y Wang, MS Mubarik, IH Ali, ZA Shahid, ... Journal of Global Scholars of Marketing Science 33 (1), 107-132, 2023 | 16 | 2023 |
| Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach A Sharma, VK Pathak, MQ Siddiqui Journal of Indian Business Research 14 (2), 108-124, 2022 | 16 | 2022 |
| Knowledge sharing intention and consumer perception in social networking sites A Sharma World Review of Science, Technology and Sustainable Development 17 (4), 348-359, 2021 | 16 | 2021 |
| Banking in the metaverse: a new frontier for financial institutions KB Ooi, GWH Tan, ECX Aw, TH Cham, YK Dwivedi, R Dwivedi, L Hughes, ... International Journal of Bank Marketing 41 (7), 1829-1846, 2023 | 15 | 2023 |
| Does environmental awareness via SNSS create sustainable consumption intention among the millennials? Shamsi, M.S., Narula, S., & Sharma, A. Journal of Content, Community & Communication 15, 100-116, 2022 | 15 | 2022 |
| A sustainable Retailer's journey to sustainable practices: Prioritizing the customer and the planet A Ghaffar, T Islam, H Khan, T Kincl, A Sharma Journal of Retailing and Consumer Services 74, 103388, 2023 | 8 | 2023 |
Vikas AryaRabat Business School, MoroccoVerified email at vikasarya.in
