| Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post SS Lee, E Kim Journal of Global Fashion Marketing 11 (3), 232-249, 2020 | 289 | 2020 |
| Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness SS Lee, BK Johnson International Journal of Advertising 41 (1), 30-53, 2022 | 57 | 2022 |
| The dark at the end of the tunnel: Doomscrolling on social media newsfeeds B Sharma, SS Lee, BK Johnson Technology, Mind, and Behavior 3 (1), 2022 | 50 | 2022 |
| How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness SS Lee, H Chen, YH Lee Journal of Product & Brand Management 31 (1), 149-162, 2022 | 45 | 2022 |
| Measuring consumer-perceived humanness of online organizational agents L Lu, C McDonald, T Kelleher, SS Lee, YJ Chung, S Mueller, M Vielledent, ... Computers in Human Behavior 128, 107092, 2022 | 33 | 2022 |
| Impartial endorsements: Influencer and celebrity declarations of non-sponsorship and honesty SS Lee, BT Vollmer, CA Yue, BK Johnson Computers in Human Behavior 122, 106858, 2021 | 22 | 2021 |
| The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts YJ Chung, SS Lee, E Kim Journal of Current Issues & Research in Advertising, 2023 | 12 | 2023 |
| Transparency management of content creators on social media: motivation, tenure, and status SS Lee, J Shin, J Won Journal of Media Business Studies 20 (3), 264-283, 2023 | 3 | 2023 |
| CAN WE TURN ADVERTISING INTO EXPERIENCES? COLLEGEAGED YOUNG CONSUMERS'PERCEPTION OF AUTONOMOUS SENSORY MERIDIAN RESPONSE (ASMR) ADVERTISING SS Lee, H Chen American Academy of Advertising. Conference. Proceedings (Online), 27-27, 2021 | 2 | 2021 |
| Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements SS Lee, C Huan Journal of Advertising Research, 2023 | | 2023 |
| The effects of autonomous sensory meridian response (ASMR) on modality, mood, and mindfulness (3Ms). MJ Kim, SS Lee Psychology of Popular Media, 2023 | | 2023 |
| IMPARTIAL ENDORSEMENTS: INFLUENCER AND CELEBRITY DECLARATIONS OF HONESTY AND NON-SPONSORSHIP SS Lee, BT Vollmer, CA Yue, BK Johnson American Academy of Advertising. Conference. Proceedings (Online), 107-107, 2021 | | 2021 |
