| Cercetări de marketing I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheş, T Dăneţiu, ... Editura Uranus, Bucureşti, 145-330, 2002 | 231 | 2002 |
| Consumers’ behavior concerning sustainable packaging: An exploratory study on Romanian consumers G Orzan, AF Cruceru, CT Bălăceanu, RG Chivu Sustainability 10 (6), 1787, 2018 | 188 | 2018 |
| Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research G Orzan, IA Zara, VL Purcarea Journal of medicine and life 5 (4), 428, 2012 | 127 | 2012 |
| Cercetări de marketing: tratat C Bălan, G Orzan Uranus, 2009 | 123 | 2009 |
| CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY. G Orzan, OE Platon, CD Stefănescu, M Orzan Economic Computation & Economic Cybernetics Studies & Research 50 (1), 2016 | 81 | 2016 |
| Cybermarketing G Orzan, M Orzan Editura Uranus, 2007 | 46 | 2007 |
| Social media's impact on healthcare services A Pentescu, I Cetină, G Orzan Procedia Economics and Finance 27, 646-651, 2015 | 45 | 2015 |
| Marketing research I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheş, T Dăneţiu, ... Uranus, Bucureşti, 181-182, 2002 | 30 | 2002 |
| Sisteme informatice de marketing G Orzan Uranus, 2001 | 30 | 2001 |
| A comparative eye tracking study of usability—towards sustainable web design M Țichindelean, MT Țichindelean, I Cetină, G Orzan Sustainability 13 (18), 10415, 2021 | 22 | 2021 |
| Key factors that influence behavior of health care consumer, the basis of health care strategies V Radulescu, I Cetina, G Orzan Contemporary Readings in Law and Social Justice 4 (2), 992, 2012 | 20 | 2012 |
| Consumers’ behavior concerning sustainable packaging: An exploratory study on Romanian consumers. Sustainability, 10 (6), 1787 G Orzan, AF Cruceru, CT Bălăceanu, RG Chivu | 19 | 2018 |
| Romanian consumer behavior regarding traditional foods: contributing to the rebuilding of a healthier food culture TV Purcărea, G Orzan, M Orzan, I Stoica Journal of food products marketing 19 (2), 119-137, 2013 | 19 | 2013 |
| Understanding the online consumer behaviour and the usage of the internet as a business environment–a marketing research L Dumitrescu, G Orzan, M Fuciu Revista Economică 67 (3), 63-79, 2015 | 18 | 2015 |
| PLS-based SEM analysis of apparel online buying behavior. The importance of eWOM G ORZAN, M ORZAN, C ICONARU, OI MACOVEI, IC POPESCU Industria Textila 64 (6), 362-367, 2013 | 18 | 2013 |
| The impact of blogs over corporate marketing communication: an empirical model G Orzan, O Macovei, M Orzan, C Iconaru Journal of ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND …, 2013 | 17 | 2013 |
| Online marketing communication using websites. A case study of website utility in accessing European funds in the tourism field regarding Northeastern Romania I Stoica, G Orzan, A Dobrescu, AC Radu Procedia Economics and Finance 23, 926-935, 2015 | 16 | 2015 |
| The degree of adoption of business intelligence in Romanian companies—The case of sentiment analysis as a marketing analytical tool DF Ciocodeică, RG Chivu, IC Popa, H Mihălcescu, G Orzan, AM Băjan Sustainability 14 (12), 7518, 2022 | 14 | 2022 |
| Marketing research-treaty I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheș, T Dănețiu, ... Uranus, Bucharet, 2009 | 14 | 2009 |
| Marketing research I Catoiu, C Balan, IC Popescu, G Orzan, C Veghes, T Danetiu, ... Bucharest, Uranus, 2009 | 13 | 2009 |
Mihai OrzanProfessor of Online Marketing, Economic Studies University of BucharestVerified email at ase.ro
