| Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment GFN Mvondo, F Jing, K Hussain, MA Raza Journal of Hospitality and Tourism Management 52, 1-12, 2022 | 24* | 2022 |
| I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT B Niu, GFN Mvondo Journal of Retailing and Consumer Services 76, 103562, 2024 | 20 | 2024 |
| Impact of International Tourists' Co-Creation Experience on Brand Trust, Brand Passion and Brand Evangelism GF Nkoulou Mvondo, FJ Jing, K Hussain, S Jin, M Ali Raza Frontiers in Psychology 13 (Special issue), 1326, 2022 | 16 | 2022 |
| What's in the box? Investigating the benefits and risks of the blind box selling strategy GFN Mvondo, F Jing, K Hussain Journal of Retailing and Consumer Services 71, 103189, 2023 | 14 | 2023 |
| Generative Conversational AI And Academic Integrity: A Mixed Method Investigation To Understand The Ethical Use of LLM Chatbots In Higher Education GFN Mvondo, B Niu, S Eivazinezhad Available at SSRN 4548263, 2023 | 3* | 2023 |
| A Hero Or A Killer? Overview Of Opportunities, Challenges, And Implications Of Text-To-Video Model SORA M Kustudic, GFN Mvondo Authorea Preprints 10, 2024 | 1 | 2024 |
| Factors Influencing User Willingness To Use SORA GFN Mvondo, B Niu arXiv preprint arXiv:2405.03986, 2024 | | 2024 |
Khalid Hussain - PhD (Marketing)Department of Marketing, Sultan Qaboos University, Muscat, OmanVerified email at squ.edu.om
