| A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry C Lamberton, AT Stephen Journal of marketing 80 (6), 146-172, 2016 | 1707 | 2016 |
| When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems C Lamberton, R Rose Journal of Marketing, 2012 | 1504 | 2012 |
| Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings R Naylor, C Lamberton, PM West Journal of Marketing, 2012 | 1050 | 2012 |
| Marketing in the sharing economy GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas Journal of Marketing 83 (5), 5-27, 2019 | 870 | 2019 |
| Great expectations?! Assortment size, expectations, and satisfaction K Diehl, C Poynor Journal of marketing research 47 (2), 312-322, 2010 | 518 | 2010 |
| A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021 | 335 | 2021 |
| Nudging at scale: Experimental evidence from FAFSA completion campaigns KA Bird, BL Castleman, JT Denning, J Goodman, C Lamberton, ... Journal of Economic Behavior & Organization 183, 105-128, 2021 | 251 | 2021 |
| The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 239 | 2016 |
| Seeing ourselves in others: Reviewer ambiguity, egocentric anchoring, and persuasion RW Naylor, CP Lamberton, DA Norton Journal of Marketing Research 48 (3), 617-631, 2011 | 218 | 2011 |
| The self-perception connection: Why consumers devalue unattractive produce L Grewal, J Hmurovic, C Lamberton, RW Reczek Journal of Marketing 83 (1), 89-107, 2019 | 193 | 2019 |
| Retail choice architecture: The effects of benefit-and attribute-based assortment organization on consumer perceptions and choice CP Lamberton, K Diehl Journal of Consumer Research 40 (3), 393-411, 2013 | 162 | 2013 |
| Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing R Hofstetter, E De Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ... Marketing Letters 33 (4), 705-711, 2022 | 139 | 2022 |
| A 680,000-person megastudy of nudges to encourage vaccination in pharmacies KL Milkman, L Gandhi, MS Patel, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 119 (6), e2115126119, 2022 | 136 | 2022 |
| Seize the Day! Encouraging Indulgence for the Hyperopic Consumer KL Haws, C Poynor Journal of Consumer Research 35 (4), 680-691, 2008 | 136 | 2008 |
| Should birds of a feather flock together? Understanding self-control decisions in dyads H Dzhogleva, CP Lamberton Journal of Consumer Research 41 (2), 361-380, 2014 | 126 | 2014 |
| Vice-virtue bundles PJ Liu, KL Haws, C Lamberton, TH Campbell, GJ Fitzsimons Management Science 61 (1), 204-228, 2015 | 104 | 2015 |
| Organizing products with complements versus substitutes: effects on store preferences as a function of effort and assortment perceptions K Diehl, E Van Herpen, C Lamberton Journal of Retailing 91 (1), 1-18, 2015 | 98* | 2015 |
| Collaborative Consumption: A Goal-Based Framework C Lamberton Current Opinion in Psychology 1 (10), 55-69, 2016 | 96 | 2016 |
| Lines in the sand: The role of motivated categorization in the pursuit of self-control goals C Poynor, KL Haws Journal of Consumer Research 35 (5), 772-787, 2009 | 70 | 2009 |
| Eliciting taxpayer preferences increases tax compliance CP Lamberton, JE De Neve, MI Norton Available at SSRN 2365751, 2014 | 68 | 2014 |
Kristin DiehlUSCVerified email at usc.edu
