Arinze Christian Nwoba

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Emmanuel MogajiAssociate Professor in Marketing, Keele UniversityVerified email at keele.ac.uk
Nguyen Phong NguyenUniversity of Economics Ho Chi Minh CityVerified email at ueh.edu.vn
Nadia ZahoorSenior Lecturer, Queen Mary University of LondonVerified email at qmul.ac.uk
Robert E. Hinson, DPhil, PhDGhana Communication Technology UniversityVerified email at gctu.edu.gh
Ogechi AdeolaProfessor of Marketing, University of Kigali, RwandaVerified email at uok.ac.rw
Janarthanan BalakrishnanDepartment of Management Studies, National Institute of Technology, TiruchirapalliVerified email at nitt.edu
Francis DonbesuurUniversity of LeicesterVerified email at leicester.ac.uk
Taiwo O. SoetanDickinson State UniversityVerified email at dickinsonstate.edu
Nathaniel BosoKwame Nkrumah University of Science & TechnologyVerified email at knust.edu.gh
Matthew J. RobsonCardiff UniversityVerified email at cardiff.ac.uk
Michael ChristofiCyprus University of TechnologyVerified email at cut.ac.cy
Dr Domnan MiriSenior Lecturer in Business Teesside UniversityVerified email at tees.ac.uk
Samuel Yaw KusiUniversity of Bradford (UK)Verified email at bradford.ac.uk
Adadu Michael UshieXi'an Jiaotong University Xi'an, China & University of Cross River State, NigeriaVerified email at crutech.edu.ng

Arinze Christian Nwoba

University of Loughborough

Verified email at lboro.ac.uk - Homepage

Emerging Markets International Marketing Marketing Strategy Social Entrepreneurship Corporate Sustainability


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Emerging-market consumers’ interactions with banking chatbots E Mogaji, J Balakrishnan, AC Nwoba, NP Nguyen Telematics and Informatics 65, 101711, 2021	141	2021
Marketing bank services to financially vulnerable customers: evidence from an emerging economy E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan International Journal of Bank Marketing 39 (3), 402-428, 2021	69	2021
Corporate sustainability strategies in institutional adversity: Antecedent, outcome, and contingency effects AC Nwoba, N Boso, MJ Robson Business Strategy and the Environment 30 (2), 787-807, 2021	46	2021
Corporate social responsibility for women's empowerment: a study on Nigerian banks E Mogaji, RE Hinson, AC Nwoba, NP Nguyen International Journal of Bank Marketing 39 (4), 516-540, 2021	42	2021
Obesity, family units and social marketing intervention: evidence from Nigeria AC Nwoba, E Mogaji, N Zahoor, F Donbesuur, GM Alam European Journal of Marketing 56 (11), 2892-2927, 2022	8	2022
Regional expansion of emerging market SMEs: the roles of domestic market environmental uncertainty and international alliance partner diversity N Zahoor, F Donbesuur, AC Nwoba, H Khan Asia Pacific Journal of Management, 1-31, 2021	8	2021
Operational effectiveness in post-pandemic times: Examining the roles of digital technologies, talent management and employee engagement in manufacturing SMEs N Zahoor, M Christofi, AC Nwoba, F Donbesuur, D Miri Production Planning & Control, 1-14, 2022	7	2022
International servitization of SMEs in emerging markets: antecedents and boundary conditions N Zahoor, M Christofi, AC Nwoba International Marketing Review 40 (4), 693-717, 2023	5	2023
Green innovation in emerging economies: The role of managerial ties and market learning AM Ushie, X Jiang, A Ali, AC Nwoba, SFA Hossain Business Strategy and the Environment, 2023	5	2023
Does entrepreneurial autonomy always drive emerging market SMEs internationalization? An effectual logic perspective SY Kusi, AC Nwoba, O Adeola, A Adedajo, OY Adjei Journal of International Management, 101152, 2024		2024
MNCs’ corporate social innovation in emerging markets: antecedents, outcomes, and boundary conditions A Nwoba, S Kusi, A Adebajo, MK Prempeh Management International Review, 2024		2024
Promoting Sustainability in Africa Through Entrepreneurial Branding SY Kusi, AC Nwoba, A Adebajo, OY Adjei Corporate Sustainability in Africa: Responsible Leadership, Opportunities …, 2023		2023
The Role of Institutional Stakeholders in the Success of New Businesses in Africa AC Nwoba, SY Kusi, A Adebajo, MK Prempeh Stakeholder Management and Entrepreneurship in Africa, 91-102, 0
Stakeholders and New Venture Growth in Africa N Zahoor, AC Nwoba Stakeholder Management and Entrepreneurship in Africa, 61-75, 0

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