| Temporarily expanding the boundaries of the self: Motivations for entering the story world and implications for narrative effects MD Slater, BK Johnson, J Cohen, MLG Comello, DR Ewoldsen Journal of Communication 64 (3), 439-455, 2014 | 251 | 2014 |
| Parent-child communication, perceived sanctions against drugs use, and youth drug involvement KJ Kelly, MLG Comello, LCP Hunn Adolescence 37 (148), 775, 2002 | 138 | 2002 |
| The community readiness model: a complementary approach to social marketing KJ Kelly, RW Edwards, MLG Comello, BA Plested, PJ Thurman, MD Slater Marketing theory 3 (4), 411-426, 2003 | 102 | 2003 |
| Using community readiness key informant assessments in a randomized group prevention trial: Impact of a participatory community-media intervention MD Slater, RW Edwards, BA Plested, PJ Thurman, KJ Kelly, MLG Comello, ... Journal of Community Health 30, 39-53, 2005 | 80 | 2005 |
| Flavoured cigarettes, sensation seeking and adolescents’ perceptions of cigarette brands KC Manning, KJ Kelly, ML Comello Tobacco control 18 (6), 459-465, 2009 | 78 | 2009 |
| Assessing media campaigns linking marijuana non-use with autonomy and aspirations:“Be Under Your Own Influence” and ONDCP’s “Above the Influence” MD Slater, KJ Kelly, FR Lawrence, LR Stanley, MLG Comello Prevention Science 12, 12-22, 2011 | 71 | 2011 |
| William James on “possible selves”: Implications for studying identity in communication contexts MLG Comello Communication Theory 19 (3), 337-350, 2009 | 63 | 2009 |
| Impact of game-inspired infographics on user engagement and information processing in an eHealth program MLG Comello, X Qian, AM Deal, KM Ribisl, LA Linnan, DF Tate Journal of medical Internet research 18 (9), e237, 2016 | 54 | 2016 |
| Media influence on alcohol-control policy support in the US adult population: The intervening role of issue concern and risk judgments MD Slater, F Lawrence, MLG Comello Journal of health communication 14 (3), 262-275, 2009 | 42 | 2009 |
| Transparency and industry stigmatization in strategic CSR communication TH Lee, MLNG Comello Management Communication Quarterly 33 (1), 68-85, 2019 | 33 | 2019 |
| Identity as a Moderator and Mediator of Communication Effects: Evidence and Implications for Message Design MLG Comello, L Farman The Journal of Psychology: Interdisciplinary and Applied, 2016 | 32 | 2016 |
| Cancer survivors who play recreational computer games: Motivations for playing and associations with beneficial psychological outcomes MLG Comello, DB Francis, LH Marshall, DR Puglia Games for health journal 5 (4), 286-292, 2016 | 31 | 2016 |
| Exploring country-of-origin perceptions and ethnocentrism: The case of US dairy marketing in China X Xu, MLG Comello, S Lee, R Clancy Journal of Food Products Marketing 26 (2), 79-102, 2020 | 29 | 2020 |
| Conceptualizing the Intervening Roles of Identity in Communication Effects: The Prism Model MLG Comello Identity and Communication: New Agendas in Communication, 168-188, 2013 | 27* | 2013 |
| Development of an aspirational campaign to prevent youth substance use:“Be Under Your Own Influence” KJ Kelly, MLG Comello, MD Slater Social Marketing Quarterly 12 (2), 14-27, 2006 | 24 | 2006 |
| Are consumers put off by retargeted ads on social media? Evidence for perceptions of marketing surveillance and decreased ad effectiveness L Farman, ML Comello, JR Edwards Journal of Broadcasting & Electronic Media 64 (2), 298-319, 2020 | 21 | 2020 |
| Attitudes of rural middle-school youth toward alcohol, tobacco, drugs, and violence KJ Kelly, MLG Comello, RW Edwards The Rural Educator 25 (3), 19-24, 2004 | 21 | 2004 |
| The effects of drug-prevention messages on the accessibility of identity-related constructs MLG Comello, MD Slater Journal of Health Communication 16 (5), 458-469, 2011 | 19 | 2011 |
| The power of theme and language in multi-cultural communities: Which tobacco prevention messages are most persuasive to Mexican-American youth? K Kelly, MLG Comello, LR Stanley, GR Gonzalez Journal of Advertising Research 50 (3), 265-278, 2010 | 19 | 2010 |
| How does gameplaying support values and psychological well-being among cancer survivors? DB Francis, MLG Comello, LH Marshall Games for health journal 5 (2), 128-134, 2016 | 16 | 2016 |
