| Marketing mix in a heterogenous higher education market: A case of Africa E Ndofirepi, T Farinloye, E Mogaji Understanding the higher education market in Africa, 241-262, 2020 | 74 | 2020 |
| Qualitatively exploring the effect of change in the residential environment on travel behaviour T Farinloye, E Mogaji, S Aririguzoh, TA Kieu Travel behaviour and society 17, 26-35, 2019 | 71 | 2019 |
| AI adoption in universities in emerging economies: Prospects, challenges and recommendations H Sharma, T Soetan, T Farinloye, E Mogaji, MDF Noite Re-imagining educational futures in developing countries: Lessons from …, 2022 | 54 | 2022 |
| Social media for universities’ strategic communication T Farinloye, T Wayne, E Mogaji, JK Watat Strategic marketing of higher education in Africa, 96-115, 2020 | 54 | 2020 |
| Factors influencing postgraduate students’ university choice in Nigeria A Adefulu, T Farinloye, E Mogaji Higher education marketing in Africa: Explorations into student choice, 187-225, 2020 | 45 | 2020 |
| Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data E Mogaji, T Farinloye, S Aririguzoh Cogent Business & Management 3 (1), 1223389, 2016 | 38 | 2016 |
| Typology of Nigerian universities: A strategic marketing and branding implication T Farinloye, O Adeola, E Mogaji Understanding the higher education market in Africa, 168-198, 2020 | 31 | 2020 |
| Analysis of African universities’ corporate visual identities T Wayne, T Farinloye, E Mogaji Strategic marketing of higher education in Africa, 176-204, 2020 | 22 | 2020 |
| Marketing higher education in Africa: A research agenda E Mogaji, T Farinloye, SA Aririguzoh Kingston University London, Academy of Marketing Marketing of Higher …, 2017 | 16 | 2017 |
| Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data E Mogaji, T Farinloye Contemporary issues in social media marketing, 206-216, 2017 | 14 | 2017 |
| Rethinking the implementation of artificial intelligence for a sustainable education in Africa: Challenges and solutions EA Kolog, SNO Devine, SB Egala, R Amponsah, J Budu, T Farinloye Management and Information Technology in the Digital Era 29, 27-46, 2022 | 6 | 2022 |
| Attitude to brands and advertisement: qualitative and thematic analysis of social media data T Farinloye Contemporary Issues in Social Media Marketing. Routledge, 2018 | 5 | 2018 |
| Nigerian Banking Services: a systematic literature review and research agenda T Farinloye, T Wayne, E Mogaji, T Soetan Research Agenda Working Papers 2020 (9), 92-107, 2020 | 3 | 2020 |
| The American citizen who plays tennis: Analysis of the highest-paid female athletes over ten years period T Farinloye, E Mogaji Questbury Research Agenda, 2019 | 3 | 2019 |
| A typology of UK energy service brands based on size, Licencing and source of energy T Farinloye, E Mogaji Research Agenda Working Papers 2019, 74-81, 2019 | 2 | 2019 |
| Intersecting inequalities in higher education: reaching out to LGBT-identified students on universities marketing communications E Mogaji, T Farinloye | 2 | 2015 |
| 10 Typology of Nigerian universities T Farinloye, O Adeola, E Mogaji Understanding the Higher Education Market in Africa, 151, 2020 | 1 | 2020 |
| Instant, quick and immediate decision: Online advertising strategies of UK payday loans lenders E Mogaji, T Farinloye 18th International Conference on Research in Advertising Conference (2019 …, 2019 | 1 | 2019 |
| Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities T Farinloye, O Oluwatobi, O Ugboma, OF Dickson, C Uzondu, E Mogaji Transportation Research Part D: Transport and Environment 130, 104182, 2024 | | 2024 |
| 13 Marketing mix in a heterogenous higher education market E Ndofirepi, T Farinloye, E Mogaji Understanding the Higher Education Market in Africa, 222, 2020 | | 2020 |
Emmanuel MogajiAssociate Professor in Marketing, Keele UniversityVerified email at keele.ac.uk
