| I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents M Ashfaq, J Yun, S Yu, SMC Loureiro Telematics and Informatics 54, 101473, 2020 | 548 | 2020 |
| Selling luxury products online: The effect of a quality label on risk perception, purchase intention and attitude toward the brand S Yu, L Hudders, V Cauberghe Journal of Electronic Commerce Research 19 (1), 16-35, 2018 | 104 | 2018 |
| When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing S Yu, Y Hu Journal of Retailing and Consumer Services 54, 102010, 2020 | 89 | 2020 |
| My smart speaker is cool! Perceived coolness, perceived values, and users’ attitude toward smart speakers M Ashfaq, J Yun, S Yu International Journal of Human–Computer Interaction 37 (6), 560-573, 2021 | 78 | 2021 |
| Persuasive effects of message framing and narrative format on promoting COVID-19 vaccination: A study on Chinese college students WM Ye, Q Li, S Yu International Journal of Environmental Research and Public Health 18 (18), 9485, 2021 | 42 | 2021 |
| Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce S Yu, L Hudders, V Cauberghe Journal of Business Research 85, 105-116, 2018 | 36 | 2018 |
| Do materialists care about sustainable luxury? N Talukdar, S Yu Marketing Intelligence & Planning 38 (4), 465-478, 2020 | 33 | 2020 |
| Breaking the psychological distance: The effect of immersive virtual reality on perceived novelty and user satisfaction N Talukdar, S Yu Journal of Strategic Marketing, 1-25, 2021 | 28 | 2021 |
| Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads S Yu, L Hudders, V Cauberghe Journal of Fashion Marketing and Management 21 (2), 187-205, 2017 | 23 | 2017 |
| The rise of chatbots: The effect of using chatbot agents on consumers’ responses to request rejection S Yu, J Xiong, H Shen Journal of Consumer Psychology, 2022 | 14 | 2022 |
| Using Humor to promote social distancing on Tiktok during the COVID-19 pandemic Y Xiao, S Yu Frontiers in Psychology 13, 887744, 2022 | 7 | 2022 |
| How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news A Yu, S Yu, H Liu Journal of Retailing and Consumer Services 66, 102899, 2022 | 7 | 2022 |
| Tracking the luxury consumer online: an experimental study on the effectiveness of site and search retargeting for luxury brands in China and The Netherlands: an abstract S Yu, L Hudders, V Cauberghe Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 6 | 2017 |
| The effect of different internet slang styles on brand personality and ad persuasion S Liu, Y Wang, S Yu Advances in transdisciplinary engineering 5, 197-204, 2017 | 5 | 2017 |
| Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising S Yu, L Hudders, V Cauberghe The essence of luxury : An Asian market perspective, 126–147, 2017 | 4 | 2017 |
| Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications S Yu, L Zhao Telematics and Informatics 86, 102071, 2024 | 3 | 2024 |
| A serial mediation effect of immersive virtual reality on purchase intention in real estate and the moderating role of psychological distance N Talukdar, S Yu Advances in Consumer Research, 2018 | 3 | 2018 |
| Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands S Yu, L Hudders, V Cauberghe Global Fashion Management Conference 2015, 810-811, 2015 | 3 | 2015 |
| Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages X Wei, S Yu, X Li Journal of Travel Research, 00472875231222263, 2024 | 2 | 2024 |
| Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands W Bao, L Hudders, S Yu, E Beuckels International Journal of Research in Marketing, 2024 | 2 | 2024 |
