| E‐trust: the influence of perceived interactivity on e‐retailing users B Merrilees, ML Fry Marketing Intelligence & Planning 21 (2), 123-128, 2003 | 202 | 2003 |
| Corporate Branding: A framework for e-retailers BM Marie-Louise Fry Corporate Reputation Review 5 (2 and 3), 213-225, 2002 | 186* | 2002 |
| Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems L Brennan, J Previte, ML Fry Journal of Social Marketing, 2016 | 163 | 2016 |
| The harm chain: A public policy development and stakeholder perspective MJ Polonsky, L Carlson, ML Fry Marketing Theory 3 (3), 345-364, 2003 | 136 | 2003 |
| Examining the unintended consequences of marketing ML Fry, MJ Polonsky Journal of Business Research 57 (11), 1303-1306, 2004 | 116 | 2004 |
| Seeking the pleasure zone: Understanding young adult's intoxication culture ML Fry Australasian Marketing Journal 19 (1), 65-70, 2011 | 106 | 2011 |
| The role of desire in understanding intentions to drink responsibly: An application of the model of goal-directed behaviour ML Fry, J Drennan, J Previte, A White, D Tjondronegoro Journal of Marketing Management 30 (5-6), 551-570, 2014 | 62 | 2014 |
| Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing S Dann, P Harris, GS Mort, ML Fry, W Binney Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007 | 62 | 2007 |
| Countering consumption in a culture of intoxication ML Fry Journal of Marketing Management 26 (13-14), 1279-1294, 2010 | 58 | 2010 |
| Rethinking social marketing: towards a sociality of consumption ML Fry Journal of Social Marketing 4 (3), 210-222, 2014 | 55 | 2014 |
| Strengthening social marketing research: Harnessing “insight” through ethnography L Brennan, ML Fry, J Previte Australasian Marketing Journal (AMJ) 23 (4), 286-293, 2015 | 39 | 2015 |
| Discourses of consumer's alcohol resistant identities ML Fry Journal of Nonprofit & Public Sector Marketing 23 (4), 348-366, 2011 | 37 | 2011 |
| Social change design: Disrupting the benchmark template ML Fry, J Previte, L Brennan Journal of Social Marketing, 2017 | 36 | 2017 |
| Friends or foes: Group influence effects on moderate drinking behaviors J Previte, ML Fry, J Drennan, SFE Hasan Journal of Business Research 68 (10), 2146-2154, 2015 | 32 | 2015 |
| Alcohol consumption in young adults: the role of multisensory imagery JP Connor, DJ Kavanagh, J Andrade, J May, GFX Feeney, MJ Gullo, ... Addictive Behaviors 39 (3), 721-724, 2014 | 28 | 2014 |
| Water velocity measurements inside a hydrocyclone using an Aeroprobe & Comparison with CFD predictions MS Brennan, M Fry, M Narasimha, PN Holtham Proceedings of the 16th Australasian Fluid Mechanics Conference, 16AFMC …, 2007 | 10 | 2007 |
| Conceptualising the harm chain in social marketing strategy: A drink drive application J Previte, ML Fry Australian and New Zealand Marketing Academy conference (ANZMAC), 8, 2006 | 10 | 2006 |
| Understanding young adult drink‐driving behaviour: a value benefit perspective ML Fry International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008 | 9 | 2008 |
| Looking through the social marketing lens: research issues and techniques ML Fry Australasian Journal of Market & Social Research l Volume 15 (2), 35-44, 2007 | 9 | 2007 |
| Introduction: special issue on examining marketing's unintended consequences ML Fry, M Polonsky Journal of Business Research 57 (11), 1209-1210, 2004 | 9 | 2004 |
Josephine PreviteUniversity of QueenslandVerified email at uq.edu.au
