Marie-Louise Fry
Marie-Louise Fry
Senior Lecturer, Social Marketing, Griffith University
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E‐trust: the influence of perceived interactivity on e‐retailing users
B Merrilees, ML Fry
Marketing Intelligence & Planning 21 (2), 123-128, 2003
Corporate Branding: A framework for e-retailers
BM Marie-Louise Fry
Corporate Reputation Review 5 (2 and 3), 213-225, 2002
Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems
L Brennan, J Previte, ML Fry
Journal of Social Marketing, 2016
The harm chain: A public policy development and stakeholder perspective
MJ Polonsky, L Carlson, ML Fry
Marketing Theory 3 (3), 345-364, 2003
Examining the unintended consequences of marketing
ML Fry, MJ Polonsky
Journal of Business Research 57 (11), 1303-1306, 2004
Seeking the pleasure zone: Understanding young adult's intoxication culture
ML Fry
Australasian Marketing Journal 19 (1), 65-70, 2011
The role of desire in understanding intentions to drink responsibly: An application of the model of goal-directed behaviour
ML Fry, J Drennan, J Previte, A White, D Tjondronegoro
Journal of Marketing Management 30 (5-6), 551-570, 2014
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
S Dann, P Harris, GS Mort, ML Fry, W Binney
Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007
Countering consumption in a culture of intoxication
ML Fry
Journal of Marketing Management 26 (13-14), 1279-1294, 2010
Rethinking social marketing: towards a sociality of consumption
ML Fry
Journal of Social Marketing 4 (3), 210-222, 2014
Strengthening social marketing research: Harnessing “insight” through ethnography
L Brennan, ML Fry, J Previte
Australasian Marketing Journal (AMJ) 23 (4), 286-293, 2015
Discourses of consumer's alcohol resistant identities
ML Fry
Journal of Nonprofit & Public Sector Marketing 23 (4), 348-366, 2011
Social change design: Disrupting the benchmark template
ML Fry, J Previte, L Brennan
Journal of Social Marketing, 2017
Friends or foes: Group influence effects on moderate drinking behaviors
J Previte, ML Fry, J Drennan, SFE Hasan
Journal of Business Research 68 (10), 2146-2154, 2015
Alcohol consumption in young adults: the role of multisensory imagery
JP Connor, DJ Kavanagh, J Andrade, J May, GFX Feeney, MJ Gullo, ...
Addictive Behaviors 39 (3), 721-724, 2014
Water velocity measurements inside a hydrocyclone using an Aeroprobe & Comparison with CFD predictions
MS Brennan, M Fry, M Narasimha, PN Holtham
Proceedings of the 16th Australasian Fluid Mechanics Conference, 16AFMC …, 2007
Conceptualising the harm chain in social marketing strategy: A drink drive application
J Previte, ML Fry
Australian and New Zealand Marketing Academy conference (ANZMAC), 8, 2006
Understanding young adult drink‐driving behaviour: a value benefit perspective
ML Fry
International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008
Looking through the social marketing lens: research issues and techniques
ML Fry
Australasian Journal of Market & Social Research l Volume 15 (2), 35-44, 2007
Introduction: special issue on examining marketing's unintended consequences
ML Fry, M Polonsky
Journal of Business Research 57 (11), 1209-1210, 2004
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